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ผลงานตีพิมพ์ในวารสารวิชาการEffects of automated speed control on speeding intention and behavior on mixed-traffic urban arterial roadsผู้แต่ง: Tankasem, P., Satiennam, T., Satiennam, W., Jaensirisak, S.,  Dr.Wiroj Rujopakarn, Professor , วารสาร: 
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 Researcherดร. เบญจรัตน์ ไชยมั่นคง, อาจารย์ที่ทำงาน:ภาควิชาการตลาด คณะบริหารธุรกิจ สาขาที่สนใจ:Marketing Strategy, Customer Behavior, Marketing Management, Decision Making in Marketing, Logistics Management, Customer Engagement, International Business Resume |
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 หัวเรื่อง:ไม่มีชื่อไทย (ชื่ออังกฤษ : Determinants Predicting Intention to Properly Dispose of Used Batteries) ผู้เขียน:Chainarong Apinhapath, Chanuantong Tanasugarn, Natkamol Chansatiporn, Allan Steckler สื่อสิ่งพิมพ์:pdf AbstractToxic metals are used in batteries which end up in landfill sites and which may reach humans via the food chain and food web. Proper disposal of used batteries is needed. However, the factors related to intention to proper disposal of used batteries need to be better understood. The purpose of this study was to examine relationship between any of these determinants: intention, attitude, subjective norm, perceived behavioral control, and exposure to information and the proper disposal of used batteries and to identify which of these determinants were predictors of the intention. Survey research was conducted using a self administered questionnaire among 3,652 Thammasat University students at the Rangsit campus. The sample was selected by a stratified random sampling technique. The results indicated that students who have a high and positive intention, high levels of subjective norm, and perceived behavioral control, and moderate level of positive attitudes were likely to practice a proper disposal of used batteries. Subjective norms, perceived behavioral control, exposure to information, and attitudes are statistically significant predictors of intention to dispose the used batteries in separate specific bins. Therefore, giving information by different innovations or activities on proper disposal of the used batteries and providing a specific waste bin for used batteries around campus are likely to encourage students to properly dispose their used batteries. |
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หัวเรื่อง:ไม่มีชื่อไทย (ชื่ออังกฤษ : Bird Conservation Behavior of Local People within the Communities surrounding Khao Sam Roi Yot National Park) ผู้เขียน:Chatuphon Sawasdee, Noppawan Tanakanjana Phongkhieo, ดร.ถวัลย์ เนียมทรัพย์, ผู้ช่วยศาสตราจารย์ สื่อสิ่งพิมพ์:pdf AbstractThe objectives of this research were to study bird conservation behavior of local people within the communities surrounding Khao Sam Roi Yot National Park and to determine factors influencing that behavior. The local people were surveyed by using designed questionnaire and 297 people participated in the survey. The survey data was analyzed by using descriptive statistics, correlation analysis and multiple regression analysis. The study results revealed that the local people?s average score of bird conservation behavior was good. Correlation analysis found 5 independent variables significantly correlated to intention. These include attitude toward bird conservation behavior, subjective norm, perceived behavioral control, knowledge toward bird conservation behavior and educational background. However, multiple regression analysis found only 4 independent variables significantly influenced the intention and accounted for 37% of variances in the intention. These include attitude toward bird conservation behavior, perceived behavioral control, subjective norm, and educational background. Moreover, there were no independent variables significantly influenced bird conservation behavior. |